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国外同类研究，从研究内容而言，主要集中在旅游形象感知的影响因素、形象感知类型、形象感知行为模式、形象感知营销的研究等方面；从研究方法而言，不但有定性研究，而且有定量研究；从技术方法而言，不但有单因子分析，更有多因子分析，有的还运用了GIS及SPSS等研究手段；从研究区域而言，不但有国内旅游形象的感知研究，而且有跨国多目的地的旅游形象感知研究；从研究结果而言，相当的研究结果依赖于市场抽样调查数据，结果分析具有客观性，主要为旅游企业营销管理提出市场定位战略。 国内同类研究，从研究内容而言，主要是对区域性旅游目的地形象的策划研究；从研究方法而言，大多是对旅游形象策划的定性研究，对定量研究则处于起始阶段；从研究区域而言，只局限于对国内和区域性旅游形象的策划及设计研究；从研究结果而言，相当的研究成果是从区域性旅游市场开发，具有主观性，主要为地方政府经济和社会的战略发展提出建议及对策。 【参考文献】 [1] Goodall,B.How Tourists Choose Their Holidays:An Analytical Framework[A].In Marketing in the Tourism Industry:The Promotion of Destination Regions[C].edited by B.Goodall and G.Ashworth.London:Routledge,1990,pp.1-17. [2] Gartner,L.Image Formation Process[A].In Communication and Channel Systems in Tourism Marketing[C].edited by Muzaffer Uysal and Daniel R.Fesenmaier.New York:Haworth,1993,pp.191-215. [3] Fakeys,P.C.,and J.L.Crompton.Image Differences between Prospective,First-Time,and Repeat Visitors to the Lower Rio Grande Valley [J].Journal of Travel Research,1991,30(Fall):10-16. [4] Boulding,K.The Image.Ann Arbor:University of Michigan Press[M].1956. [5] Gartner,C.M.The Meaning and Measurement of Destination Image.[J].Journal of Tourism Studies,1991,2(2):2-12. [6] Chon,K.S.The Role of Destination Image in Tourism:A Review and Discussion[J].The Tourist Review,1990,2:2-9. [7] Moutinho,L.Vacation Tourist Decision Process[J].The Quarterly Review of Marketing,1984,9(spring):8-17. [8] Woodside,A.G.,and S.Lysonski.A General Model of Traveler Destination Choice[J].Journal of Travel Research,1989,16(winter):8-14. [9] Um,S.,and J.L.Crornpton.The Roles of Perceived Inhibitors and Facilitates in Pleasure Travel Destination Decisions[J].Journal of Travel Research,1992,30(3):18-25. [10] Gensch,D.H.Image-Measurement Segmentation[J].Journal of Marketing Research,1978,15:384-394. [11] Goodrich,J.N.A New Approach to Image Analysis through Multidimensional Scaling[J].Journal of Travel Research,1977,16(3):3-7. [12] Pearce,P.L.Perceived Changes in Holiday Destinations[J].Annals of Tourism Research,1982,9:145-164. [13] Phelps,A.Holiday Destination Image-The Problems of Assessment:An Example Developed in Menorca[J].Tourism Management,1986,7(3):168-180. [14] Calantone,R.1.,C.A.di Benedetto.A.Hakam,and D.C.Bojanic.Multiple Multinational Tourism Positioning Using Correspondence Analysis[J].Journal of Travel Research,1989,28(2):25-32. [15] Echtner,C.,and J.R.B.Ritchie.The Measurement of Destination Image:An Empirical Assessment[J].Journal of Travel Research,1993,22(4):3-13. [16] Milman,A.,and A.Pizam.The Role of Awareness and Familiarity with a Destination:The Central Florida Case [J].Journal of Travel Research,1995,33(3):21-27.转贴于 中国论文下载中心 http://www.leesuki.com |
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